Is your Drift chatbot EU AI Act ready?

Drift and Article 50, briefly

Drift is built around playbooks: small scenarios that fire on a specific page, audience or visitor history. There is no central place where the greeting lives, because every playbook has its own opening line. That makes Drift the vendor where a notice most easily ends up incomplete.

What our scans found on Drift sites

We have not yet scanned enough sites where Drift was the first widget we detected to say anything meaningful here. As soon as the sample is large enough it will appear, counts included. We would rather publish nothing than a percentage based on two sites.

How we detect Drift

Our scanner looks for these signals on your public page. Two independent signals are required for a match, so a blog post that merely names the vendor does not count.

Script hosts

js.driftt.comjs.drift.comcustomer.driftt.com

JS globals

window.driftwindow.driftt

DOM selectors

#drift-widget#drift-frame-controller.drift-frame-controller

Where the AI notice goes in Drift

Playbooks, your active playbook, first message. In Drift the greeting almost always lives in a playbook, not in widget settings.

1. 1

   Open Drift and go to Playbooks.

2. 2

   Filter on status Live to see what actually runs.

3. 3

   Open each live playbook and find the first message.

4. 4

   Put the AI notice at the front of that message.

5. 5

   Publish per playbook; Drift keeps drafts without making them live.

Drift documentation: gethelp.drift.com

What goes wrong most often with Drift

Three mistakes we run into on sites that did set the notice. Each one costs points in the scan, and each one takes minutes to fix.

• Only the main playbook edited

  A typical Drift install has five to fifteen. We routinely see the homepage playbook tidied up while the exit-intent playbook and the returning-visitor playbook stay untouched.

• The notice comes after the first question

  Drift playbooks like to open with a direct question to lift conversion. Put the notice in message two and you inform the visitor after the conversation has already started. Keep it in the same bubble as the question.

• A sales avatar with no mention of AI

  Drift shows the photo and name of an account manager above a playbook that is fully automated. To a visitor that reads as a person. Say in the same line that the first replies are automated.

Checking that it works in Drift

Filter your playbooks on status Live and count them. Then walk each of those playbooks on the page and in the situation it is configured for: an exit-intent playbook only shows when you move the mouse towards the address bar, and a returning-visitor playbook only on a second visit. Use a fresh incognito window each time, because Drift stores conversation history per visitor. Read the first bubble of each playbook and check that the notice sits in that same bubble, not in the second.

After that you can scan again. Our scan looks at the same public page a visitor does, so what you see in an incognito window is roughly what we see.

Frequently asked questions

Running another widget as well?

• LiveChat and Article 50
• Tawk.to and Article 50
• Trengo and Article 50