Is your HubSpot Conversations chatbot EU AI Act ready?

HubSpot Conversations and Article 50, briefly

HubSpot calls everything that appears in the bottom right corner a chatflow, but two different things hide under that name: a live chat that reaches a person and a bot flow that answers on its own. Plenty of sites run both, on different pages, with their own targeting rules. That makes HubSpot the vendor where the notice has to go in the most places.

What our scans found on HubSpot Conversations sites

We have not yet scanned enough sites where HubSpot Conversations was the first widget we detected to say anything meaningful here. As soon as the sample is large enough it will appear, counts included. We would rather publish nothing than a percentage based on two sites.

How we detect HubSpot Conversations

Our scanner looks for these signals on your public page. Two independent signals are required for a match, so a blog post that merely names the vendor does not count.

Script hosts

js.hs-scripts.comjs.usemessages.comjs-eu1.hs-scripts.comapi-eu1.hubspot.com

JS globals

window.HubSpotConversations

DOM selectors

#hubspot-messages-iframe-container

Where the AI notice goes in HubSpot Conversations

Chatflows, your chatflow, Build, welcome message. In a bot chatflow that is the first action in the flow, and it is also the first thing a visitor sees.

1. 1

   In HubSpot go to Automations, Chatflows.

2. 2

   Filter on Website and see which chatflows are live.

3. 3

   Open the Build tab on each bot chatflow.

4. 4

   Edit the first action: the welcome message of the bot.

5. 5

   Check the Target tab per chatflow so you do not miss a page.

HubSpot Conversations documentation: knowledge.hubspot.com

What goes wrong most often with HubSpot Conversations

Three mistakes we run into on sites that did set the notice. Each one costs points in the scan, and each one takes minutes to fix.

• One chatflow edited, five forgotten

  HubSpot's targeting rules make it easy to build a separate chatflow per landing page. We see sites where the homepage shows a tidy AI notice while the pricing page runs a second bot without one. Walk the full list, not just the default flow.

• The notice comes after the first question

  Plenty of flows open with "How can I help?" and only mention the bot in step two. Article 50 asks for the information at the latest at the first interaction, so the sentence belongs before or inside that first question.

• The HubSpot form mistaken for a chat

  A form that appears in the chat bubble does not hold a conversation. That is not an AI interaction and needs nothing added. Do not confuse it with a bot: only the flow that generates or sends answers counts.

Checking that it works in HubSpot Conversations

Start by listing your live chatflows and noting which pages each one fires on; those targeting rules sit on the Target tab. Then walk those pages one by one in an incognito window and read the first message that appears. HubSpot caches the chatflow config briefly, so wait a minute after saving before drawing conclusions. Do not skip your landing pages: they often carry a flow of their own that nobody has owned since the campaign ended.

After that you can scan again. Our scan looks at the same public page a visitor does, so what you see in an incognito window is roughly what we see.

Frequently asked questions

Running another widget as well?

• Trengo and Article 50
• Chatwoot and Article 50
• Freshchat and Article 50